The first sighting of 2010 “Christmas” merchandise occurred at our house in April. It’s a tree ornament in the colors of a certain big state university that has a lot of fans and alumni.

Why “Christmas” in quotes? Because it has nothing to do with the true Christmas holiday. Instead it’s another sign of “Excessmas,” the part of the holiday devoted to excess in indulgence and consumption. Don’t be fooled — you don’t need any of that for a joyous Christmas, and the sellers are being ungracious by starting in April.