In a word, yes. In other connections, “Black” in conjunction with a day denotes something sad or even tragic. For example, Black Monday of 1987 was a big stock market loss. Of course, the “Black” in “Black Friday” refers to how some stores go from being in the red to being in the black, making money, on that day. But still it’s unpleasant.

Some suggest using “Green Friday” for the shopping day after Thanksgiving, but that term is ambiguous, referring to several different movements. How about this: Call it the “start of the Excessmas shopping season,” since the shopping has only a minimal connection to the true meaning of Christmas.