The forecasts this year are for greater holiday season sales — but the amount of holiday happiness can be quite unconnected from retail sales. Here’s an example of what they’re saying. Now I don’t blame business reporters for doing their job, and so-called “Christmas season sales” are an important story. But the important fact is this: You can be happy without spending a lot and you can be sad even if you spend a lot. Here’s how you can help: Use the term “Excessmas” to refer to the part of the holiday season that’s just about excess in buying and consuming. Use “Christmas” or “Nativity” for the real thing.